The CABA Method is a powerful analytical tool designed to identify performance gaps, prioritize improvement areas, and strengthen decision-making in research and practice. It can be applied to any dyadic context, such as evaluating service quality and expectations in doctor–patient or employee–customer relationships, assessing work environments from the employee–employer perspective, or analyzing course evaluations from the student–teacher perspective. Developed and applied in international peer-reviewed research, CABA extends the traditional Importance–Performance Analysis (IPA) by introducing a comparative dimension, enabling you to uncover hidden gaps between expectations and outcomes across industries, organizations, or countries.

This course is ideal for:

Researchers and graduate students looking to apply advanced analytical methods in theses, dissertations, or publications across disciplines.

Managers, consultants, and professionals aiming to evaluate performance, identify improvement areas, and strengthen decision-making in organizational or service contexts.

Practitioners in diverse fields—from healthcare and education to business, technology, and social sciences—seeking actionable tools to analyze expectations, performance, and relationships.

By the end of this course, you will be certified in applying the CABA Method and equipped with a practical framework to drive evidence-based improvements in your research or organization.

Dr. Ziaul Haque Munim brings to his teaching a wealth of expertise from his position as Professor of Shipping and Logistics, where his knowledge in maritime sector and supply chain management is not only academic but also deeply interwoven with real-world applications. With a fervent passion for research and a keen eye towards future trends in maritime economics, Dr. Munim actively shapes the discourse in this field as a Co-Editor of The Maritime Economist and Senior Editor of the International Journal of Emerging Markets. His involvement in these influential journals ensures that he is at the forefront of emerging trends and best practices, knowledge he is eager to impart to his students.

Beyond academia, Dr. Munim's commitment to accessible learning is demonstrated through the creation of Research HUB, an educational platform where knowledge dissemination and collaborative learning are paramount. As a dedicated educator, Dr. Munim infuses his courses with the insights gleaned from his extensive research on maritime logistics and supply chain management. Students of the CABA Method course benefit from his innovative approach to teaching, his fervor for guiding the next generation of experts, and his dedication to equipping them with the comprehensive research methods and analytical skills essential for success in a dynamic and rapidly evolving industry.